Apple's Vision Pro is splitting wearable computing into specialized hardware instead of consolidating every task into a universal face computer. An author at ifanr argues the headset functions as a technology incubator, designed so mature spatial computing capabilities scale through AI smart glasses rather than VR headsets. The hardware roadmap leaves heavy goggles behind. According to ifanr, Apple expects to unveil its first-generation AI smart glasses at WWDC 2027 and release them later that year. Those frames abandon an AR display screen entirely, relying on cameras and Siri alongside Visual Intelligence.
Wearable computing is leaving universal hardware terminals behind. Everyday utility now splits across distinct form factors based on optical friction and processing weight.
Simpler display devices already occupy the lower tier. VITURE launched the VITURE Pro 2 globally on August 6 at a price of 1,999 yuan. He expects 2026 to be the definitive starting point for XR glasses, with industry takeoff arriving in 2027 followed by complete liftoff in 2028.
Three distinct device formats replace the universal spatial computer
Spatial computing is fragmenting rather than consolidating into a single mobile replacement, and hardware makers are separating display output from sensor processing across specialized form factors. That creates focused gear. VITURE launched the VITURE Pro 2 globally on August 6 at a price of 1,999 yuan, demonstrating the pull toward lightweight display hardware. Jiang Gonglue noted that XR glasses prior to 2022 operated essentially as screen projectors acting as external monitors, even though users expect an all-in-one terminal device.
- JuneVision Pro US price increases from $3,499 to $3,699 due to rising memory costs
- JulySamsung Display halts work on display component for a cheaper Vision Pro
- August 20AppleInsider reports Apple laid off 60 employees from its VR development team
- September 15Apple officially releases visionOS 27 and macOS 27 Golden Gate
- OctoberApple updates Vision Pro hardware with M5 chip and 120Hz refresh rate
- WWDC 2027Apple is expected to unveil its first-generation AI smart glasses
The universal headset is receding. By splitting workloads across dedicated designs, hardware makers are solving physical trade-offs that an all-in-one visor cannot resolve.
This division reframes how flagship platforms find practical scale. An author at ifanr argues that the Vision Pro operates as a technology incubator whose mature spatial computing capabilities are meant to be popularized through AI smart glasses rather than VR headsets. Apple's first-generation AI smart glasses are expected to be unveiled at WWDC 2027 and released for sale later that year. The hardware is designed without an AR display screen, and it relies on cameras alongside Siri, while Visual Intelligence interprets surrounding context.
Production cycles reflect this gradual transition toward distinct categories, and the era of demanding every feature from one headset is closing. Jiang Gonglue anticipates that 2026 will be a definitive starting point for XR glasses. He projects that 2027 will mark the industry's real takeoff, while 2028 will bring complete liftoff. Dedicated tools are displacing the all-purpose machine.
Immersive headsets narrow their focus to multi-window and 3D workflows
The spatial headset functions as a workstation rather than an all-day accessory. Apple released visionOS 27 on September 15 alongside macOS 27 Golden Gate, according to sspai. Safari added Side-By-Side tab viewing. It tiles open tabs flat across spatial space. A new Mac Virtual Display widget connects even when the Mac is powered off, accompanied by an extra-small widget size. Through enhanced Quick Look, users running Mac Virtual Display can preview, inspect, annotate, and edit Mac 3D models directly in spatial space. Developer tooling grew too. Reality Composer Pro 3 added simulation, character animation, dynamic lighting assets, and Script Graph game logic building.
The hardware platform is narrowing its scope. Steve Sinclair, Apple's senior director of visionOS product marketing, publicly denied claims that the Vision Pro had been frozen, according to ifanr.
Hardware pricing and organizational changes reflect this specialized role. In June, the US price of the Vision Pro rose from $3,499 to $3,699 because of rising memory costs, according to ifanr. An October hardware update returned the price to $3,499 while adding an M5 chip and roughly 10% more rendered pixels. That revision raised the maximum refresh rate to 120Hz. Meanwhile, internal teams shifted. On August 20, Apple laid off an entire VR development team of at least 60 employees from the Apple Vision Group and related positions, according to ifanr. The outlet also reported that Apple disbanded the Vision Products Group, transferring staff into broader hardware and software engineering departments.
Three Diverging Roles in Spatial and Wearable Computing
| Apple Vision Pro | VITURE Pro 2 | Apple First-Generation AI Smart Glasses | |
|---|---|---|---|
| Target Device Role | Immersive spatial computing headset for deep work and virtual workspaces | Display glasses for portable multi-screen viewing | AI smart glasses for contextual assistance without an AR display screen |
| Display & Optical Specifications | Roughly 10% more rendered pixels (M5) with maximum 120Hz refresh rate | Sony Micro-OLED display, 1,600 nits peak brightness, 0 to 500-degree diopter adjustment | Designed without an AR display screen |
| Weight & Form Factor | not disclosed in sources | 63 grams; under 18 millimeters at thickest frame section | not disclosed in sources |
| Primary Interaction & Input | Gaze-initiated Siri in spatial space (Apple Intelligence and Siri AI unavailable in mainland China) | not covered | Cameras, Siri, and Visual Intelligence |
| Workspace & Multi-Screen Support | Mac Virtual Display with 3D model Quick Look editing, curved windows, Safari Side-By-Side tabs | External multi-screen display (VITURE Beast supports Feishu, PowerPoint, programming) | not covered |
| Hardware Pricing | $3,499 (rose to $3,699 in US in June due to memory costs) | 1,999 yuan | not disclosed in sources |
Display glasses strip spatial tracking to solve weight and optical friction
Complex spatial operating systems struggle with simple software projection. Apple stated that Safari, Freeform, and Apple TV support curved window displays in visionOS 27, yet hands-on testing by sspai revealed that the Apple TV app on the official release fails to trigger them. Wearable display glasses dodge these environment-mapping glitches by discarding external cameras and spatial tracking. They function purely as private, head-worn monitors for existing host hardware.
Offloading compute and power eliminates the bulk that hobbles heavier headsets. Frames shrink down to the profile of conventional eyewear.
VITURE launched the VITURE Pro 2 globally on August 6 at 1,999 yuan. The device weighs 63 grams, making it 20% lighter than the VITURE Pro, and measures under 18 millimeters at the thickest point of the frame. To replace external optics, it incorporates independent 0 to 500-degree myopic diopter adjustment for each eye alongside a Sony Micro-OLED display reaching 1,600 nits of peak brightness. For desktop work, VITURE introduced the VITURE Beast in May. That software enables multi-screen setups for programming interfaces as well as office applications like Feishu and PowerPoint.
Retail adoption reflects this shift toward dedicated virtual screens. In November 2024, VITURE entered 200 US Best Buy stores as the retailer's first XR brand. IDC data showed VITURE held over 50% of the US AR market in the fourth quarter of 2024 and became the top XR brand by shipments across Europe and the United States in the first quarter of 2026. CINNO Research also reported that the company ranked first in sales volume and sales revenue in China's high-end AR glasses market during the second quarter of 2026.
Camera glasses abandon the screen to prioritize contextual assistance
Early wearable roadmaps assumed people wanted an all-in-one terminal. As Jiang Gonglue noted, XR glasses prior to 2022 were essentially screen projectors acting as external monitors. Users, by contrast, expected an integrated terminal that unified computing with direct interaction. Forcing high-resolution displays onto lightweight frames introduces severe battery and thermal penalties. Engineering hit a wall.
Those optical trade-offs are already reshaping Apple's headset line. According to ifanr, Samsung Display halted development on a display component intended for a cheaper version of the Vision Pro in July.
Rather than forcing optical panels into daily spectacles, hardware design is separating visual displays from contextual help. ifanr reported that Apple's first-generation AI smart glasses are expected to be unveiled at WWDC 2027 and released for sale later that year. These glasses drop an AR display screen altogether. The frames rely on cameras alongside Visual Intelligence, routing queries through Siri.
Spatial interaction mechanics are already preparing for this screenless transition. On Apple Vision Pro in visionOS 27, Siri can appear anywhere in spatial space, letting users initiate conversations simply by looking at Siri, according to sspai. The organizational structure behind spatial hardware matches this direction. ifanr reported that Mike Rockwell, former head of the Vision Products Group, was reassigned to lead the restructuring of Siri. In ifanr's view, the Vision Pro operates as a technology incubator whose mature spatial computing capabilities will be scaled and popularized through AI smart glasses rather than VR headsets.
Choosing Between Spatial Headsets, Display Glasses, and Screenless AI Glasses
- Deep Mac-centric productivity requiring virtual multi-window workstations, 3D model manipulation, or immersive focus environments Deploy an immersive headset such as the Apple Vision Pro running visionOS 27. It offers Mac Virtual Display (including a widget that connects even when the Mac is powered off), enhanced Quick Look to preview, inspect, annotate, and edit 3D models directly in spatial space, Safari Side-By-Side flat tab tiling, and acoustic/visual focus environments like Thórsmörk.
- Portable, lightweight screen extension for multi-window office work (such as PowerPoint, Feishu, or coding) while traveling or commuting Choose dedicated display glasses such as the VITURE Pro 2 or VITURE Beast over a bulky spatial headset. The VITURE Pro 2 weighs 63 grams, measures under 18 millimeters at the thickest part of the frame, provides independent 0 to 500-degree myopic diopter adjustment per eye, and reaches 1,600 nits peak brightness, while the VITURE Beast supports multi-screen workflows for software including Feishu, PowerPoint, and programming interfaces.
- Deploying Apple spatial hardware specifically for generative AI assistance within Mainland China Avoid relying on mainland China versions of the Apple Vision Pro for AI workflows. Mainland China editions of the device currently cannot use Apple Intelligence or Siri AI.
- Hands-free voice interaction and camera-driven environmental intelligence without needing a visual display Wait for dedicated camera/AI smart glasses rather than purchasing display-heavy hardware. Apple's upcoming first-generation AI smart glasses (expected to be unveiled at WWDC 2027 and released later that year) are designed without an AR display screen, relying instead entirely on cameras, Siri, and Visual Intelligence.
Matching wearable hardware to specific daily bottlenecks
Selecting an immersive headset requires weighing substantial capital expense against regional software limits. As ifanr reported, rising memory costs pushed the US price of Apple Vision Pro from $3,499 to $3,699 in June. ifanr also noted an October hardware update that added an M5 chip with roughly 10% more rendered pixels. That revision unlocked a maximum refresh rate of 120Hz while keeping the $3,499 price. Software availability alters the equation. Mainland China versions currently cannot use Apple Intelligence or Siri AI, according to sspai. For recording workflows, sspai noted that visionOS 27 supports non-foveated high-quality video recording at 4K resolution for up to 3 minutes.
Physical mass dictates whether hardware leaves the desk. Heavy spatial rigs demand deliberate sessions in stationary chairs. Wearables only integrate into daily routines when their weight drops low enough to prevent physical strain during commutes.
For workers whose bottleneck is a private screen rather than spatial immersion, display glasses offer an alternative balance. According to reports, VITURE launched the VITURE Pro 2 globally on August 6 at a price of 1,999 yuan. The chassis weighs 63 grams, which is 20% lighter than the VITURE Pro, and measures under 18 millimeters at the thickest part of the frame. Prescription wearers avoid custom lens inserts through independent 0 to 500-degree myopic diopter adjustment for each eye, and optics rely on a Sony Micro-OLED display, which reaches a peak brightness of 1,600 nits.
Practitioners evaluating display glasses for portable work need to verify optical adjustment alongside software multi-window support, and the VITURE Pro 2, launched globally on August 6 at 1,999 yuan, demonstrates how compact these monitors have become. The frame weighs 63 grams. For visual fit, it provides independent 0 to 500-degree myopic diopter adjustment for each eye alongside a Sony Micro-OLED display reaching a peak brightness of 1,600 nits. Software matters just as much: VITURE launched the VITURE Beast in May, projecting multi-screen layouts for Feishu and PowerPoint.
Complete liftoff follows in 2028. Look for hardware that moves past passive projection into standalone interaction.
For readers outside China
- Availability: VITURE hardware is widely accessible in Western retail channels: the company operates dual headquarters in Beijing and San Francisco, raised over $3 million on Kickstarter in April 2022, entered 200 US Best Buy stores in November 2024, and launched the VITURE Pro 2 globally on August 6. The Apple Vision Pro originally launched in 2024, but hardware availability for future Apple AI smart glasses is not expected until their anticipated WWDC 2027 unveiling and subsequent release later that year. Wider regional distribution for other models is not disclosed in sources.
- Pricing: Apple Vision Pro pricing in the US has fluctuated: it was initially priced at $3,499, rose to $3,699 in June due to memory costs, and was updated in October with an M5 chip while returning to the $3,499 price. The VITURE Pro 2 launched globally at 1,999 yuan. Specific retail prices for the VITURE Beast, the Cyberpunk 2077 fifth-anniversary limited edition (limited to 10,000 units globally), and Apple's upcoming AI smart glasses are not disclosed in sources.
- Closest Western equivalents: Google Glass (historical enterprise/smart glasses reference; VITURE founder Jiang Gonglue previously worked on Google Glass and Material Design at Google); Other contemporary Western equivalents are not disclosed in sources
- Data residency: The source material does not cover backend data residency policies, server storage locations, or regulatory transfer protocols for VITURE or Apple devices. However, regional software restrictions are enforced: mainland China versions of the Apple Vision Pro currently cannot use Apple Intelligence or Siri AI.
Sources
- 36kr 从众筹到问鼎欧美,VITURE与XR行业的五年 https://36kr.com/p/3940540064562563
- sspai 具透 | 新「环境」、新变化,visionOS 27 值得关注的新特性 https://sspai.com/post/114901
- ifanr 苹果 VR 部门再裁 60 人,VisionPro 2 真悬了? https://ifanr.com/1675978
The evidence: 26 facts from 3 Chinese articles
Each line below was extracted from the article it sits under, in Chinese, before any of this was written. The writing is done from these and never from the source prose - that separation is structural, not a promise. How we work.
36kr从众筹到问鼎欧美,VITURE与XR行业的五年
- Jiang Gonglue and former Google Glass team members founded VITURE in 2021 with dual headquarters in Beijing and San Francisco.
- Jiang Gonglue graduated from Harvard University and previously worked at Google's Silicon Valley headquarters on Google Glass and Material Design.
- VITURE launched the VITURE One on Kickstarter in April 2022, raising more than $3 million.
- At the end of 2022, VITURE One was named to Time magazine's Best Inventions list as the only AR/VR consumer product listed that year.
- VITURE entered Best Buy in November 2024, selling in 200 US stores as the first XR brand in the retailer.
- VITURE launched the VITURE Pro 2 globally on August 6 at a price of 1,999 yuan.
- The VITURE Pro 2 weighs 63 grams, which is 20% lighter than the VITURE Pro, and measures under 18 millimeters at the thickest part of the frame.
- The VITURE Pro 2 features independent 0 to 500-degree myopic diopter adjustment for each eye, a Sony Micro-OLED display, and a peak brightness of 1,600 nits.
- At the end of 2025, VITURE released a Cyberpunk 2077 fifth-anniversary co-branded edition of its glasses, limited to 10,000 units globally.
- VITURE launched the VITURE Beast in May, supporting multi-screen displays for software including Feishu, PowerPoint, and programming interfaces.
ifanr苹果 VR 部门再裁 60 人,VisionPro 2 真悬了?
- Apple did not officially confirm or respond to reports regarding the 60 layoffs in its VR team.
- Apple released the Vision Pro to the market in 2024.
- Apple originally established an independent Vision Products Group (VPG) to oversee both hardware and software development for the Vision Pro.
- Mike Rockwell, the former head of Apple's Vision Products Group, was reassigned to lead the restructuring of Siri.
- Steve Sinclair, Apple's senior director of visionOS product marketing, publicly denied claims that the Vision Pro had been frozen.
sspai具透 | 新「环境」、新变化,visionOS 27 值得关注的新特性
- Apple released the official versions of iOS 27, iPadOS 27, macOS 27 Golden Gate, watchOS 27, and visionOS 27 on September 15.
- Mainland China versions of Apple Vision Pro currently cannot use Apple Intelligence or Siri AI.
- In visionOS 27, Siri can appear anywhere in spatial space on Apple Vision Pro, and users can initiate conversations by looking at Siri.
- visionOS 27 adds an immersive environment named Thórsmörk, which features day-and-night transitions and winter ambient soundscapes filmed on location in Iceland.
- visionOS 27 allows users to convert their own panoramic photos into custom immersive environments stored in the "My Environments" folder.
- The redesigned Control Center in visionOS 27 is organized into three cards: one for status and notifications, one for functional control toggles, and one for adjusting the current immersive environment.
- Safari in visionOS 27 includes a Side-By-Side tab viewing mode that tiles all currently open tabs flat in spatial space.
- visionOS 27 enables users running Mac Virtual Display to preview, inspect, annotate, and edit 3D models from a Mac directly in spatial space using enhanced Quick Look.
- visionOS 27 supports non-foveated high-quality video recording at 4K resolution for up to 3 minutes.
- visionOS 27 adds an extra-small widget size and a Mac Virtual Display widget that can connect to a Mac even if the Mac is powered off.
- Reality Composer Pro 3 introduces simulation, character animation, dynamic lighting assets, and Script Graph game logic building.